I have worked on a LOT of projects. In a lot of cases, I have been the main client liaison throughout the project lifecycle and kept a watchful eye on budgets, communications and requirements, but have also been instrumental in delivery, quality assurance and the management of resources. It would be impossible to list everything I have worked on, but the examples below represent some of the work I am most proud of.
Kaspersky are a global cyber security firm. They wanted to highlight the risks people take every day with their personal data on mobile devices. To highlight this, we created a pop up shop at Old Street station - The Data Dollar Store - where data was assigned a value, and could be used to purchase goods featuring a bespoke letter design from street artist Ben Eine. The Data Dollar currency was born, and in return for personal data - such as images, WhatsApp conversations and internet browsing history - people could walk away with mugs, t-shirts or limited edition prints. The final product was a hidden camera video of the shop experience as part of a viral campaign which won multiple awards, such as Gold and Silver at the 2018 AME Awards.
- Experiential
- Event planning
- Narrative and story
- Shop layout design and build
- Design of supporting materials
- Staff resourcing
- Risk management
- PR and campaign asset design
- Legal research
An effective yet simple symbol, one that can be recreated with a single stroke.
The shop was open on the 6th and 7th September, 2017, at Old Street station. Screens at the front showed customer's data as they used it to purchase goods, highlighting that their data in the hands of others could be used for any means.
Developed by Taylor Wimpey Central London, The Music Box is a new landmark building in Southwark, featuring breathtaking architecture and offering a collection of luxury 1, 2 and 3 bedroom apartments.
- Identity and naming
- Brochure design and copywriting
- Launch event planning
- Marketing collateral design
- Pre and post launch microsite
- Print production of all materials
- Hoarding design
- Photography styling
- Advert design
High specification marketing brochure featuring bespoke gift box, foiling, gloss UV, die cutting, marker ribbon.
Application of The Music Box identity for takeover at Southwark Station, included all poster points and ticket barriers
Held at Gordon Ramsay's Union Street Cafe, a highly charged event with live music that set new boundaries for property launches.
Forever Hope are a non-profit entity aiming to raise the awareness of charities and assist them in raising funds through facilitating high profile events and partnering with other organisations.
- Identity and naming
- Full website with e-commerce
- Marketing collateral
- Branded memorabilia
- Full brand guidelines
- Exhibition collateral
Design and development of full brand identity for Forever Hope
Striking home page design with strong imagery and effective tagline
Example of the memorabilia page, featuring highly sought after items for sale or auction
Fitzroy Gate is a stunning collection of homes based in Isleworth and situated on a site of historical interest. The development was a collaboration between St James and Beechcroft Developments, so the identity had to work for both companies but allow for differences in their respective pieces of marketing collateral.
- Identity and naming
- Brochure design and copywriting
- Marketing Suite design
- Marketing collateral design
- Signage and wayfinding
- Print production of all materials
- Hoarding design
- Photography styling
- Advert design
Highly considered identity featuring classic royal heritage colours, representing the four phased release of the homes.
High specification brochure, featuring lay flat binding, die cutting, gold foiling, metallic inks ,cloth spine.
Design of customer journey, identification of all touchpoints. Design and installation of graphics and features.
Anglo American are one of the largest global names in mining. Optima is their flagship publication, and showcases their expertise and thought leadership to staff, stakeholders and governments worldwide. This is an award winning and highly respected publication, with contributions from academics, industry leaders, broadcasters and statesmen.
- Design and print
- Editorial
- Photoshoot management
- Art direction
- Distribution
- Contributor interview planning
- Proofreading
- Content planning
- Image sourcing
